Merck Foundation, the philanthropic arm of Merck KGaA Germany announced the winners of “Merck More Than a Mother” Fashion Awards in partnership with H.E. ESTHER LUNGU, The First Lady of Zambia, together with Zambia Fashion Week.
Dr. Rasha Kelej, CEO of Merck Foundation and President, Merck More Than a Mother emphasized, “We initiated the “Merck More Than a Mother” Fashion Awards across all Africa with the aim to deliver strong and influential messages to empower infertile women and say ‘No to Infertility Stigma’ and to create meaningful fashion trend to educate their communities that ‘Fertility is a Shared Responsibility’.”
The awards attracted many applications, out of which, 5 best designs were chosen by the ‘Merck More Than a Mother’ committee.
The winners of the “Merck More Than a Mother” Fashion Awards are:
- Ms. KASONDE NKOLE, First Winner
- Ms. VARINDER KAUR VIRDY, Second Winner
- Mr. GIBSTAR MAKANGLIA
- Ms. KASONDE MAKANGLIA
- Ms. CHIMWEMWE KALIRANI
- Ms. SAANDIME SHISHOLEKA
The awards winners were granted$500 each to execute and showcase their designs (arranging for models) and had an opportunity to exhibit them during the Zambia Fashion Week which was conducted in Lusaka on 17 th-19 thOctober 2019.
“No designer has ever, or would ever, say that he or she wanted to make things difficult for women. Fashion industry has already got enough flakes for being superficial. These awards are our efforts to change this perception and create a meaningful fashion trend aiming to educate our communities that ‘Fertility is a Shared Responsibility’ and ‘Women are more than just Mothers’,” added Dr. Rasha Kelej.
Merck Foundation established a long-term partnership with the First Lady of Zambia and Ministry of Health to build healthcare capacity with the aim of improving access to equitable and quality healthcare solutions nationwide.
Merck Foundation has also appointed Her Excellency First Lady of Zambia to be the Ambassador of Merck More Than a Mother campaign to empower infertile women through access to information, health and change of mindset to break the stigma around infertility. Through this campaign, Merck Foundation has trained the first Fertility specialists in Zambia, and will continue to train more candidates to help infertile couples across the country.
Merck Foundation has also appointed Her Excellency First Lady of Zambia to be the Ambassador of Merck More Than a Mother campaign to empower infertile women through access to information, health and change of mindset to break the stigma around infertility. Through this campaign, Merck Foundation has trained the first Fertility specialists in Zambia, and will continue to train more candidates to help infertile couples across the country.
About ‘Merck More Than a Mother’ campaign;
“Merck More Than a Mother” is a strong movement that aims to empower infertile women through access to information, education and change of mind-sets. This powerful campaign supports governments in defining policies to enhance access to regulated, safe and effective fertility care. It defines interventions to break the stigma around infertile women and raises awareness about infertility prevention, management and male infertility. In partnership with African First Ladies, Ministries of Health, Information, Education & Gender, academia, policymakers, International fertility societies, media and art, the initiative also provides training for fertility specialists and embryologists to build and advance fertility care capacity in Africa and developing countries.
With “Merck More than a mother”, we have initiated a cultural shift to de-stigmatize infertility on all levels: By improving awareness, training local experts in the fields of fertility care and media, building advocacy in cooperation with African First Ladies and women leaders and by supporting childless women in starting their own small businesses. It’s all about giving every woman the respect and the help she deserves to live a fulfilling life, with or without a child.
With “Merck More than a mother”, we have initiated a cultural shift to de-stigmatize infertility on all levels: By improving awareness, training local experts in the fields of fertility care and media, building advocacy in cooperation with African First Ladies and women leaders and by supporting childless women in starting their own small businesses. It’s all about giving every woman the respect and the help she deserves to live a fulfilling life, with or without a child.
The Ambassadors of “Merck More Than a Mother” are:
Merck Foundation is making history in many African countries where they never had fertility specialists or specialized fertility clinics before ‘Merck More Than a Mother’ intervention, to train the first fertility specialists such as; in Sierra Leone, Liberia, The Gambia, Niger, Chad, Guinea, Ethiopia and Uganda.
Merck Foundation launched new innovative initiatives to sensitize local communities about infertility prevention, male infertility with the aim to break the stigma of infertility and empowering infertile women as part of Merck more than a Mother COMMUNITY AWARENESS CAMPAIGN, such as;
- Merck More than a Mother media recognition award and health media training
- Merck More than a Mother fashion award
- Merck More than a Mother film award
- Local songs with local artists to address the cultural perception of infertility and how to change it
- Children storybook, localized for each country
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